About Us

Freedom in running

Running is the very heart of Alexandra Sports, for over 40 years.

Customer service is our absolute foundation, we're old school.

At Alexandra Sports, we love running, and we want you to love running too.

As the UK's leading running specialist, we pride ourselves on our industry leading technology, or product knowledge and most of all, our reputable customer service.

Harnessing a deep understanding of running and fitness biomechanics (the way your body moves), as well as technical product knowledge that will impress even the hardcore enthusiasts, we use this expertise and our renowned gait analysis to match you with the most suitable pair of trainers for your individual biomechanics and needs.

We aim to be the go-to running store in the nation without losing touch with customer service focus.

Our Core

Customer First

We believe in proper, old-school, customer service.

We offer a completely unrivalled experience in

all of our stores.

Quality & Knowledge

Our staff are qualified, trained & experienced.

Our services use revolutionary technology

that is unmatched.


Running enables us to reconnect with nature.

When we put on our running shoes the

world becomes our playground.

Our Mission

Inspire people to run.

Distraction and noise a recipe of the modern world. Troubled with health issues both physically and mentally, running grants peace, tranquility and control into every participant.

We want to transform everyones perception on running. We believe the majority that give up running early, do so through hardship or injury by using unfit or inadequete gear. We aim to change that.

With state-of-the-art technology, eductated and experienced staff, having proper footwear, insoles and clothing can completely change a persons perception on running.

“There is something magical about running; after a certain distance, it transcends the body. Then a bit further, it transcends the mind. A bit further yet, and what you have before you, laid bare, is the soul.” - Kristin Armstrong

Our loyal customers

We exist, simply for our amazing customers and community

Not only do our amazing customers love us and recommend us to their friends, but we are used and recommended by a variety of professionals and experts, ranging from doctors and podiatrists to health care pro's and gyms. In fact, some of them have even decided to use our clinic rooms!

Trustworthy, reputable and friendly...what more can you ask for.